Fast & Furious 6 Trailer Analysis

The music started of at a mid pace which went well with the clips being shown, such as the introduction to characters and locations. As you get further into the trailer the music fastens up but also transforms into hip hop music which mirrors the mood of the clips being shown.near the end it suddenly gets quiet which adds suspense and mystery but then the music starts as normal again.

The action genre is clear basically straight away due to the fast cars, shooting and the danger codes and conventions.Although it seems like a typical actions film, they subverts stereo types by having women as protagonists who are very similar characters to those of the men.

Although two character are introduced straight away a few more are introduced about 30 seconds after, they did this using fast paced editing, this put an emphasis on who they were and made them look important and powerful.
At  the beginning of the  trailer the film was set in a exotic country, however as the trailer went on the film was set in cities such as London, this conforms to action film stereotypes as city's normally represent that chaotic feel of the film but also grabs a large audience because its relatable.

Stereo typical shot and angle types for Horror films

High and Low Angle
The high and Low angle shots are stereo typically used to show the power and significance of a character. A high angle shot make the character you see seem vulnerable and weak however with the use of eye line match the other character comes across as powerful. In horror films the protagonists / damsels will be shown in a high angle shot to show their vulnerability and innocence. Low angle shots are more commonly used to show that the antagonists has more authority and power over the protagonist by looking down at them.

Establishing shots
Establishing shots are an essential shot in all film genres however the use of this shot in horror films have an incredible importance. The location is a very important factor in the plot of the film and the establishing shot introduces this to the audience, the location and setting tells the audience a lot about the characters and plots.

Close-up shots Close-up shots are used to show something in more detail or put an emphasis on something. close-up shots are used stereo typically on the antagonist who is normally very creepy and squeamish looking. A lot of the time close-up shots have a sudden change into a wider shot to create a shock factor.

Eye-line match and Point of View Eye line match is a good shot to use to make the audience feel more interactive and connected with the film and characters. Eye line match is used more often with the protagonist in a fast pace to add tension. the point of view shot can be used in the same way as eye-line match but more movement , this makes it seem more real and interactive.

Conventions and stereo-types of the Horror genre

Normally is most horror films the characters are in their teenage years, this is done because most people have a negative view of teenagers so the audience are very unlikely to like the character ,however the use of teenagers as main characters are also used because teenagers take up a lot of the viewing figures this means the audience can relate to the characters more. The main character/victim is usually an attractive girl this is done to trick the audience into thinking they are stupid and naïve however this character normally ends up being the unlikely hero. This is normally due to girls being more patient and clever. This subvert the stereo types of women in other genres such as action where they are normally "useless" and act like damsels in distress. The villain is almost always a man.We are rarely introduces to the villain face to face unless the villain is acting like a normal character throughout the film who we wouldn't expect to be the antagonist. If this isn't done we normally hear the voices down the phone to the victim, they normally have a very distorted voice which is put on so their hidden identity isn't revealed.



The location is normally set in a rural environment which is isolated rather than in a city were there are a lot of people around. The first scene is normally set in a very normal environment but the use of haunted/abandoned houses are used, this is very stereo-typical. The majority of very famous horror films are set in America where it is legal to have ownership of a gun , these are very widely used props in horror films when the protagonist is being attacked. However the main use of weapon for the antagonist is usually a knife , this because it normally ends up in a slow , painful death where as if you shoot someone in the correct place the death is normally very quick.

Generally there is a death in the opening scene to entice the audience. There is also very stupid decisions made which normally make the audience want to scream and the screen and tell the characters to stop what they are doing, however by doing this it makes the film very predictable.
Common conventions used in the horror genre are the use of mirrors , quite a lot of the time the audience know what's going to happen when there is someone looking into a mirror.so nowadays its not so often used as it doesn't give off the shock factor. Plenty of the time it is based round someone getting revenge , peoples religious beliefs or demons & exorcism.

The use of lighting and camera shots & angles are very important to making a good horror movie. Most frequently the genre is set at night to add secrecy. Due to the antagonist not being revealed normally until the end of the film, Point Of View shots are used commonly because it gives us the perspective from the villains view and the way he looks at things. High and low angles shots are used a lot to inform the audience who is for example more powerful or insignificant. Sometimes the use of a hand held camera is used to add identification and realism into the genre.

Non-diegetic music is very significant to making a film interesting, different types of sounds give off different effects to the audience, the most used sound in the horror genre is normally very low pitched and slow to add tension. Sounds which are heard in the environment around us such as wind and lightning work well as it created realism for the audience to interact with. On-diegetic sound is usually used when something significant in the plot is going to happen. Sound bridges are also brilliant to tie two scenes together and to add juxtaposition.

The normal age restriction for horror films are normally 15 or 18 this is due to explicit imagery to make the film as realistic and interesting as possible, to make the film realistic the use of stereo-types are normally very frightening and depressing which isn't very suitable for people aged below 15. However the average age of the viewers are between 16 and 24 mostly made up of men this is due to men taking things more lightly and stereo-typically they get scared less easily than women.

Genre Types

Thriller: a dramatic story punctuated with action, adventure, and suspense

Tragedy: a story with a catastrophic and/or unfortunate outcome

Science fiction: stories focusing on how science and technology affect individuals and civilization
Parody: a story mocking the pretensions or weaknesses of a particular author,
style, or genre
Romance: a love story; also a tale taking place in a distant time and place and involving adventure with often supernatural or mysterious elements
Romantic comedy: a lighthearted story detailing a romance and its complications
Crime fiction: stories based on the commission and/or investigation of wrongdoing

Detective fiction: stories in which the protagonist investigates a crime

Epic: originally a long poem celebrating the exploits of a factual or fictitious hero, but now applied to prose works on the same theme as well

Epistolary fiction: stories constructed as a series of letters exchanged between characters

Fantasy fiction: stories involving imaginary beings in the real world or in an alternate reality and assuming suspension of disbelief about magic and/or supernatural powers

Fictional autobiography: a story purporting to be a first-person account of someone’s life

Fictional biography: a story structured to resemble a factual life story
Comedy: a story with elements and situations intended to amuse

Comedy-drama: a story with both humorous and serious elements
Adventure fiction: stories in which characters are involved in dangerous and/or exhilarating exploits

Sound Terminology

Diegetic sound:

A sound which is made by something shown on or off screen but has been seen by the audience.

For example: the sound of a fast car.



Non-diegetic sound:

A sound which has not been seen on the screen or is incorporated in the film.

For example: A narrator or sound effects



Synchronous sound: Synchronous sounds are those sounds which are synchronized or matched with what is viewed.

For example: If the film portrays a character playing the piano, the sounds of the piano are projected.



Asynchronous sound: Asynchronous sound effects are not matched with a visible source of the sound on screen, however works with story line.

For example: Sound of an ambulance's siren while the foreground sound and image portrays an arguing couple.



Sound effects: Sound effects or audio effects are artificially created or enhanced sounds, or sound processes used to emphasize artistic.

Sound motif: A sound effect or combination of sound effects that are associated with a particular character, setting, situation or idea through the film.

Sound bridge: Adding to continuity through sound, by running sound (narration, dialogue or music) from one shot across a cut to another shot to make the action seem uninterrupted.

Voice-over:T he term voice-over refers to a production technique where a non-diegetic voice is broadcast live or pre-recorded in radio, television, film, theatre and/or presentation.

Ambient sound: Ambient Sound pertains to the pervading atmosphere of a place.

Film Institution

Film institutions are fundamental as they provide the money for films to be made, and without them, no one would ever get enough money to make a film decent with the available budget. These companies, also own studios, are useful as they are reusable and efficient, and are dedicated to film making. The major problem with film institutions funding a film is that they like to have complete control over the project, and this reduces the amount of creative input. They are all about making money, and this stops film advancing as an art form. The Big Six consist of 20^th Century Fox, Warner Bros, Paramount Pictures, Columbia, Universal and Walt Disney. They are all based in or around Hollywood and are also all centred in film studios which were active during Hollywood’s Golden Age in the 1930s and 40s.

Warner Bros.

Warner Bros. Entertainment Inc. was founded in 1903 by Albert, Sam, Harry and Jack Warner –the four Warner brothers, and are an American motion picture studio that introduced the first genuine talking picture in 1927. The brothers began their careers showing moving pictures in Ohio and Pennsylvania on a travelling basis. In 1903, they began acquiring movie theatres and then moved into film distribution. Over the years, Warner Bros. have supported and distributed many world renowned films, such as Harry Potter, The Exorcist and Looney Tunes. Warner Bros don't really have a speciality in regard to what they do; they have a very wide range of films. They tend to make high budget movies that get a lot of money, which are released around the world. Figures from 2007 show that Warner Bros. comprise a massive 19.7% of the US/Canadian market share, and is the biggest player in the film industry due to the secured rights to so many popular films, making them the No. 1 name in the business.

Paramount Pictures Corporation

Paramount Pictures Corporation (commonly known as Paramount Pictures or simply Paramount) is a film and television production/distribution studio, consistently ranked as one of the largest (top-grossing) film studios. It is a subsidiary of U.S. media conglomerate Viacom, and is a member of the Motion Picture Association of America (MPAA). Founded in 1912 as the Famous Players Film Company, it is the fifth oldest surviving film company. Paramount Pictures is famous for its distribution of successful film series, such as Star Trek, Transformers and Paranormal Activity. Paramount has 15.5% percent of the US/Canadian market share and continues to be one of the most successful film production companies in the world.

Walt Disney

The Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles. It was there that Walt Disney, and his brother Roy, produced a series of short live-action/animated films collectively called the ALICE COMEDIES. The rent was a mere $10 a month. Within four months, the ever-growing staff moved next door to larger facilities, where the sign on the window read "Disney Bros. Studio." Walt Disney traditionally specialises in family movies and animation, but in recent years it has been expanding more into live action. They also own an incredible amount of film institutions: Touchstone Pictures, Pixar, Marvel, and most recently Lucasfilm. Disney specialises on making films for the art from, rather than the money, and they don't make films as often, making every film special. Their films are enjoyable for both children and their parents, giving them an enormous turnover. They are one of the most renowned film production companies in the history of the business; Walt Disney now holds 15.3% of the US/Canadian market share. With highly successful movies like Pirates of the Caribbean, National Treasure, Meet the Robinsons and Enchanted, there's no doubt that Disney will continue to play a key role in the industry for years to come.

Columbia Pictures

Columbia Pictures Industries, Inc. (CPII) is an American film production and distribution studio that is part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of Sony Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film studios in the world, a member of the so-called Big Six. It was one of the so-called Little Three among the eight major film studios of Hollywood's Golden Age. It was founded in 1918 as Cohn-Brandt-Cohn Film Sales by brothers Jack and Harry Cohn and Joe Brandt, released its first feature film in August 1922. It adopted the Columbia Pictures name in 1924 and went public two years later. The name is derived from "Columbia”, a national personification of the United States, which is used as the company's logo. They have a good partnership with Steven Spielberg - the leading film director in Hollywood, and this is a major reason for their success. They are consistently ranked as one of the highest-grossing film studios in the world. As with Warner Bros, they make a very wide range of films, and will make anything that will sell. It comprises 12.9% of the US/Canadian market share but still remains a big player in the business. Some of this company's recent successes include Casino Royale, The Da Vinci Code, the Spider-Man series and Step Brothers.

Universal

Universal Pictures is another of the very well known film institution, mainly due to the fact that they have a big theme park in America. They were founded in 1912 by by Carl Laemmle, Mark Dintenfass, Charles Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, and Jules Brulatour and were one of the first film institutions. It seems that only the film institutions that were around at the genesis of film making have made it to being the most successful, which makes sense as they've had time to grow. They make very high-budget movies, and have been highly successful across the years. They also own Illumination Films and Working Title films, which are key companies in their film making machine. Working Title acts as Universal's attempt to get money out of the British, by giving them about $40-$50m to make a high quality product. This has worked well over the years, producing classics such as 'Love Actually' and 'Notting Hill'. The films tend to include a mostly British cast, but with a few American actors in, in order to appeal more widely to an American audience. Steven Spielberg also uses Universal a lot. 12.2 % of the US/Canadian market share belongs to Universal Studios, which continues to make millions for the film industry. With major hits like the Bourne series (Bourne Identity, Bourne Supremacy and Bourne Ultimatum), The American Pie series, Knocked Up, American Gangster and The Incredible Hulk, it's very clear that Universal Studios knows what it takes to make money in this industry.

20^thCentury Fox

The company was founded on May 31^st, 1935, as the result of the merge of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck and Joseph M. Schenck. 20^th Century Fox has distributed various commercially successful film series, including Star Wars, Ice Age, X-men, Die Hard, Planet of the Apes and Fantastic Four. Television series produced by Fox include The Simpsons, M*A*S*H, The X-files, Family Guy, Buffy the Vampire Slayer, How I Met Your Mother, Glee, Modern Family and 24. Among the famous actresses to come out of this studio were Shirley Temple, who was the their first film star, Betty Grable, Gene Tierney, Marilyn Monroe and Jayne Mansfield. The studio is also contracted the first African-American cinema star, Dorothy Dandridge. 20^thCentury Fox is a member of the Motion Picture Association (MPAA) and is owned by News Corporation as they also own the Fox Television channel. It is a highly successful film company which makes up 11.9% of the US/Canadian market share.

Age Certificates

All newly released films undergo a process called film classification in order to protect children from unsuitable and harmful content. The British Board of Film Classification (BBFC) examines each film before it is released, enabling information to be provided to consumers, allowing them to help decide if films are suitable. Each film is individually and independently scrutinised prior to release to ensure the highest possible level of protection and empowerment. The BBFC works by applying the standards and criteria contained in the Classification Guidelines to each new release, helping them come to a decision. Every 4-5 years the BBFC carries out a major public consultation exercise, ensuring they find out the public’s opinion on the age ratings of films and whether their classification standards meet the public’s concerns – the BBFC adjusts its standards and criteria in response to any changes in public opinion. There are 5 different age ratings – U, PG, 12/12A, 15 and 18.

U

The U symbol stands for Universal, and it is the lowest film classification as it is for a universal audience. The BBFC states that a U film should be suitable for audience’s aged 4 and over, however U rated films are typically thought to be suitable for everyone. Generally, U films are aimed at a very young audience, however this means there is also a large proportion of the target audience directed towards parents too, meaning many of these films often have hidden morals/meanings. The majority of U films are animation; however there are exceptions such as the Star Wars films, but this is probably done purposely so not to limit their audience range. In universal films, actions such as sexual activity or violence are scarce or considerably diluted in order to keep the audience happy. Universal films are very much aimed at family viewing and so we do not think this would be suitable for our opening two minutes as it contains scenes/suggests violence and we believe that the U rating would lower our audience as they may dismiss it or consider it childish.

PG

The PG symbol stands for parental guidance, and is the second lowest film classification. The BBFC state that any film with the PG rating is suitable for general viewing, but some may be found unsuitable for younger children. Typically, they are aimed at age 8 or over, however it is difficult to determine what may upset younger or more sensitive children which is why it is suggested the parents give consent. PG viewers usually range from 4 to 12 as they are a slight step up f rom U films. This is shown by the slight increase of bad language, sexual activity and violence. No theme is prohibited at PG as long as it is treated in a manner appropriate to the category. For PG films it is important that potentially dangerous behaviour is not included as the children are usually at an age vulnerable to influences, and so they are strictly scrutinised prior to release to ensure that all aspects to the film are appropriate. Despite the step up in majority, PG films are still not very explicit and are still aimed at a young audience which we would not consider suitable for our opening two minutes.

12/12A

A 12/A rating is the middle age rating of the film classification, and it permits that anyone 12 or over is suitable for the viewing, and permits that anyone of the correct age, can see the film unaccompanied. This classification states that anyone under the age of 12 must be accompanied or have consent from an adult over the age of 18, who must watch the film with them. There are two types of certificated in this age bracket –12 and 12A. The difference between the two is that the 12 certificate is just for videos, DVD’s and Blu0rays, whereas 12A is for films shown by the cinema only. This classification is a significant step up from the classification below it –PG as they can include for more violence, danger, sexual activity and bad language, however the terms still apply and they must fit the Classification Guidelines. These types of films are the borderline of adult films as they take into consideration more serious topics that would be seen as inappropriate for anyone younger the 12, however parents may still deem some of the films inappropriate depending on their content although it is still mild. These types of film appeal to the younger teenage audience – particularly below 15 which is the next classification level, however there is still a wide audience range above the age of 15, but some may be reluctant due to the more childish nature the certificate suggests. This is a certificate we will take into consideration for our film as it may be appropriate, however we will need to discuss it in further detail as it may limit our audience.

15

Any film with a 15 age rating for the audience aged 15 and above – no one younger than 15 is permitted to see a film of this rating unless accompanied by an adult over the age of 18. This film classification states that unless 15 of over, it is illegal to buy/rent a 15 rated DVD without permission as it contains content unacceptable for children under 15 years of age. In 15 rated films, no theme is prohibited; again providing it means the Classification Guidelines and has the appropriate treatment. 15 certificates are stronger than 12 or 12A due to the increased violence, strong language, sexual activity and discriminatory language or drug taking. These types of films tend to be taken more seriously than the lower classifications, as they are primarily aimed at an adult audience, with no attempts to please anyone younger. 15 rated films have a wide audience range and appeal to a larger audience than films such as U’s or PG’s, meaning they typically do well in the industry. This is an age certificate we will definitely be taking into consideration for our opening two minutes as it comes with a large target audience and would be suitable for our content.

18

Films with the film classification 18 are for adults, and no one under the age of 18 is permitted to see an 18 at the cinema or buy/rent an 18 DVD. No 18 rated films are suitable for children as no theme is prohibited. Adults are free to pick their own entertainment within the law, so it is possible that 18 rated films may tackle offensive issues. Strong issues are also included in this age certificate with very strong violence and bad language, real sex, strong horror and gore as is some circumstances discriminatory language or behaviour. 18 rated films are the highest rated films on general theatrical release. There is one higher rating – the 18R however these films are not widely shown and are reserved for sex shops and specialised theatres. The boundaries of 18 rated films are continually being stretched, shown by the different conceptions of what is permitted as acceptable throughout history, showing the development of the film industry and the acceptance of some topics being shown on film. There is a large audience range for 18 films considering they are aimed at the entire population, only excluding those below the age of 18. For our opening two minutes, we do not think an 18 age rating would be appropriate as it does not include enough of the aspects needed in order to meet the guidelines. In our case, it would probably limit the audience range and is not really necessary as the content is not explicit enough.

Camera Shots

Camera Shots
An extreme long shot contains a large amount of landscape. It is often used at the beginning of a scene or a film to establish general location (setting). This is also known as an establishing shot.

A long shot contains landscape but gives the viewer a more specific idea of setting. A long shot may show the viewers the building where the action will take place.

A full shot contains a complete view of the characters. From this shot, viewers can take in the costumes of characters and may also help to demonstrate the relationships between characters.

A mid shot contains the characters or a character from the waist up. From this shot, viewers can see the characters' faces more clearly as well as their interaction with other characters. This is also known as a social shot

A close-up contains just one character's face. This enables viewers to understand the actor's emotions and also allows them to feel empathy for the character. This is also known as a personal shot.

An extreme close-up contains one part of a character's face or other object. This technique is quite common in horror films, particularly the example above. This type of shot creates an intense mood and provides interaction between the audience and the viewer.

Camera angles

A bird's eye angle is an angle that looks directly down upon a scene. This angle is often used as an establishing angle, along with an extreme long shot, to establish the setting.

A high angle is a camera angle that looks down upon a subject. A character shot with a high angle will look vulnerable or small. These angles are often used to demonstrate to the audience a perspective of a particular character.

An eye-level angle puts the audience on an equal footing with the character/s. This is the most commonly used angle in most films as it allows the viewers to feel comfortable with the characters.

A low angle is a camera angle that looks up at a character. This is the opposite of a high angle and makes a character look more powerful. This can make the audience feel vulnerable and small by looking up at the character. This can help the responder feel empathy if they are viewing the frame from another character's point of view.

Another camera angle that you might come across is a Dutch angle.
A Dutch angle is used to demonstrate the confusion of a character. The example above should disorientate you.

Silver Linings Playbook Trailer Analysis

The same music is played across the trailer the whole time, this music is quite happy and chirpy however it is juxtaposed by the depressing and aggressive clips played with it, As the trailer goes on the music stays the same but the clips mirror the same mood, this gives the audience a clear idea that the main characters lives are changing for the best. You can tell by  the proliferation of the characters that something is going to happen between them. Therefore this trailer shows a clear narrative which means that the audience will have a good idea of what the storyline could be. The trailer shows a variety of angles and shots , this keeps the trailer more interesting.

The Dark Knight Rises Trailer Analysis

At the beginning of the trailer the music/ sound was slow paced but high pitched with a voice over of a women, her voice was very calm and soothing which made the clips seem less chaotic. Although there was a voice over there was no diegetic sound coming from the clips, again this made the first half of the trailer quite calm however this was juxtaposed by the clips being shown to the audience. Not having any sound to these clips meant that the audience could imagine themselves what it may sound like making the trailer more intriguing and interesting. After a minute or so diegetic sound was added which added a sense of fear because the audience will be more aware of the danger code and conventions being represented. The music/ sound then picked up becoming faster and faster but also deeper, this added tension and suspense to what the rest of the trailer could behold. When the music was calm the clips there was slow paced edited with smooth/faded transitions, this went well with the speed of the music, however as the music sped up so did the pace of the clips.

When characters we being introduced to the audience they were shown in a close or mid shot, this helps the audience see what  expression the characters may be making. More than half way through the trailer there is a low angle shot of a character, this shot makes them seem powerful and superior. Over this clip was a voice over saying 'you should be afraid', from what the character was wearing you can link the dialogue with the fact that this character is probably the antagonist of the film. The location/setting were shown in a long shot, this gives the audience a better understanding of what the storyline could be about based on where it is set. From what you could see it was set in New York, this is a big indicator that it could be an action film, in the same shot you can also see the city being demolished, this hints to the audience that there will be a 'bady' and a 'goody', Having the movie set in New York is also a great way of grabbing a wider audience because its a more relatable setting, people all over the globe know New York and therefore more likely to want to watch it.

There was no real sign of a narrative through out the trailer , from he beginning the clips were quite full on.However from the costumes of the main character you could quite easily tell the genre of the film, action/comic.This was also helped by the font used, the titles were in a silvery/metal colour which gives a sense of strength and power. Not having a sure storyline also means there are more enigmas which will keep the audience intrigued, therefore they are more likely to watch it at the cinemas.

Early research into locations

Common/Campsite

The main place we want our plot to be set in is a common/campsite this will be where the protagonist and antagonist will meet. This will be a good place to set a horror film because it’s normally very shaded therefore making the area dark and gloomy, it’s also creepy due to the shadows the trees can make. Stereotypically horror films are set in areas such as this because they are normally very isolated and secluded where crimes are able to take place. We will be looking out for a small piece of open space where our protagonists could set up their camp but also far enough into the forest that it frightens the audience. The area will have to be shaded enough by trees to make the area darker rather than letting lots of light in. Most of the leaves on the trees will be dead this could mirror the essence and mood of the film, an area that feels dead. Late on in the trailer when the protagonists are trying to get away from the antagonists they will be further into the common where the trees are more densely packed ,this would make the film more scary because it’s a good hiding place, the tree roots could also become a danger to the protagonist by tripping over them whilst trying to run a way.

Journey – Country Lanes
The beginning g of the trailer will show a couple of girls traveling to the campsite/forest down some small country lanes , these roads normally come across as dangerous and could build up suspense and could give the audience the impression that something bad is going to happen to the girls. They could encounter some dangerous drivers down these roads and make the audience think that’s how they will get killed.

Sound track research in Horror trailers

The Cabin In The Woods
In recent years many horror films have started with some cheery music which is then leads into creepy, normally slow paced and high pitched, music. In The Cabin In The Woods the trailer starts with a popular pop song, this mirrors the mood of the college students. This has been done to emphasis the contrast in moods between the beginning and the end of the film. The pop music the develops into dark slow paced music which has random snippets of a high pitched note, this adds character to the dull music. The boring music then progresses into the sounds of something ticking or counting down with random sounds of action music. The music then becomes more intense which contains loud, quick paced and low pitched sounds thus creating suspense. The music again changes to a rock/ screamo genre of music, this will attract an audience who enjoy this genre. Therefore through the use of pop and screamo music they would of attracted a broad audience.

The Purge
Again the purge used the new stereo type of using a piece of actual music, although classical music a lot of the time comes across as creepy the music they chose was calming and soothing. Later on in the trailer it becomes a bit darker however throughout the music it sounded a bit like music used in an action movie trailer. This made it seem more sophisticated compared to most horror films. The use of sirens and digital sounding noises makes it seem more than a horror film therefore could bring a broader audience due to the mix of genres. The church choir music which is very slow paced makes the characters look like heroes .The diegetic sounds of screams and weapons contradict the calm non-diegetic music in the background and mirror the mood of America before the purge and now.

Deliver Us From Evil
For the first half of the trailer there is a very slow paced, quiet and eary piece of music played, this builds up tension as the audience will be waiting for the big reveal. Whilst the slow paced music is being played there are random quiet builds up of music that go to silence. For some of the second part of the trailer there is use of a fast paced beating sound which gives the impression that something is going to happen, this is a contrast from the slow paced music from before.

 

180 degree rule:
Is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene, the first character will always be frame right of the second character, who is then always frame left of the first. If the camera passes over the axis, it is called jumping the line or crossing the line.

Shot reverse shot: Is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.

30 Degree rule: Is a basic film editing guild line that states that the camera should moved over 30 degrees between two object otherwise a jump cut occurs. 

Match cutting: Also called a graphic match , is a cut in film editing between either two different objects, two different spaces, or two different compositions in which an object in the two shots graphically match, often helping to establish a strong continuity of action and linking the two shots metaphorically.

(EXAMPLE OF MATCH ON ACTION)

Inception Empire Magazine Cover

Leonardo Dicaprio , a unique selling point for this film, is stood in the middle of the cover making him look dominant and powerful. He appear to not be giving any eye contact and therefore makes him seem superior and important, his costume (mise-en-scene) also makes him look like this by wearing a smart suit. In his hand he is also holding a gun this gives the audience the impression that he could be a spy. Knowing that he is a spy connotes that he could be from a spy genre however the background ,which looks like code, makes it seem like a science fiction movie.

The Masthead and cover line are both in a deep red which connoted blood and danger this could reflect the plot of the movie. These colours stand out against the dull grey background therefore making the cover eye catching. The other title and texts are in duller colours such as white and black this has been done because the information is let and important and not relevant to the film. The text in black is slanted and blends in with the warped background. The white text across Dicapiros chest and in-between 'INCEPTION' is a unique selling point for the film. The two films which they explain to be similar to this film are both very successful.

The Theory of Everything - Official Trailer (Universal Pictures) HD

The music used throughout the trailer is rather old fashioned and is clearly made with instruments rather than digitally, this makes it clear that the film is set in an older age. The music is calm but also very chirpy and happy which reflects the mood of the clips. It is very obvious from the start who are the main characters and the relationship between them. Steven who is the first person to be shown and Jane who clearly show prevalence are shown in clips together. The music played over this also makes it clear that they are in love because its so upbeat. However when the mood of the clips become more morbid so does the music, it becomes faster paced and higher pitched. The music sounds like it representing the chaos and heart ache in their life because it feels like the music is going too fast. There is a clear narrative in the trailer,this is shown through Jane and Steven meeting whilst both at university to Steven becoming ill and Jane and him having children together. Although it gives the audience an idea of what the storyline is going to be throughout the film, it only gives enough so the audience are intrigued.

Thor Movie Trailer analysis

The first shot of the trailer is of lightning in a dark sky this could represent the mood of the film dark and scary. The next shot is of a bird’s eye view of what looks like a shelter for an army camp which leads to a shot showing the inside of the shelter which dark and gloomy. Juxtaposition is then shown between the shelter and a hospital which is very bright, friendly and calm. This then cuts back to the shelter which shows people wearing all black holding guns this gives us the impression that they are protecting something or someone , this then leads to a fight scene between an ordinary looking man and a security guard. A new character is introduced with a close-up shot with the next shot of him in a low angle shot looking down at a man sitting on a chair; this makes him look important, powerful and dominant. The blonde haired man who appears to feature in the trailer a lot, signifying he's the main character, says that he's just came back from Afghanistan. This will make him seem attractive to the audience straight away because of the heroic codes and conventions which come with fighting in the war. Later on in the trailer there is a new establishing shot of a gold palace and buildings symbolising wealth and fortune and therefore suggests that its set in a 'new , magical land' connoting a fantasy and super-hero genre. The man that appears to the main character then is revealed in a roman looking war costume with red cloak. The red cape stereo-typically symbolises a super hero but the colour red connotes danger. The use of magic powers, metallic looking costumes, robots and weapon are all conventions of the super-hero comic genre. The realisation of the two separate worlds is confirmed when the main character is suddenly struck down to a dusty road with normal clothes on. Having a separate world will attract a larger audience because people will watch it to escape from everyday life. A female character is introduced into the last quarter of the trailer; this will attract a wider audience of men and women, also making it more relatable for the female audience. One the shots features the protagonist, Thor, with his top of this will attract a female audience therefore creating a larger revenue.

As the trailer starts there’s a diegetic sound of thunder then the sound of rain, this miserable and scary whether could mirror the mood of the protagonist, antagonist or plot. After this the main non-diegetic music starts ,the background of the music is slow paced and low pitched but with a faced paced beating sound which seems to represent the ticking of time; this will give the audience the impression that the trailer is building up to something. The music then changes as the 'new land' is revealed, this music is a lot slower than the old music, this has been done because its accompanied by diegetic sound. The music again changes as the protagonist is dumped on mainstream Earth. This music has a sense of rock music which is complimented with snappy fast paced editing; this gives the audience a better idea of the plot without giving too much away. The title appears in a bold metallic font stating 'This May'. After the name of the film is revealed there’s a very memorable shot of Thor jumping towards the screen giving a 3D effect which is then indicated in title after. This and the two very famous actors and actress’, Chris Hemsworth and Natalie Portman, are unique selling points.