Thor Movie Trailer analysis

The first shot of the trailer is of lightning in a dark sky this could represent the mood of the film dark and scary. The next shot is of a bird’s eye view of what looks like a shelter for an army camp which leads to a shot showing the inside of the shelter which dark and gloomy. Juxtaposition is then shown between the shelter and a hospital which is very bright, friendly and calm. This then cuts back to the shelter which shows people wearing all black holding guns this gives us the impression that they are protecting something or someone , this then leads to a fight scene between an ordinary looking man and a security guard. A new character is introduced with a close-up shot with the next shot of him in a low angle shot looking down at a man sitting on a chair; this makes him look important, powerful and dominant. The blonde haired man who appears to feature in the trailer a lot, signifying he's the main character, says that he's just came back from Afghanistan. This will make him seem attractive to the audience straight away because of the heroic codes and conventions which come with fighting in the war. Later on in the trailer there is a new establishing shot of a gold palace and buildings symbolising wealth and fortune and therefore suggests that its set in a 'new , magical land' connoting a fantasy and super-hero genre. The man that appears to the main character then is revealed in a roman looking war costume with red cloak. The red cape stereo-typically symbolises a super hero but the colour red connotes danger. The use of magic powers, metallic looking costumes, robots and weapon are all conventions of the super-hero comic genre. The realisation of the two separate worlds is confirmed when the main character is suddenly struck down to a dusty road with normal clothes on. Having a separate world will attract a larger audience because people will watch it to escape from everyday life. A female character is introduced into the last quarter of the trailer; this will attract a wider audience of men and women, also making it more relatable for the female audience. One the shots features the protagonist, Thor, with his top of this will attract a female audience therefore creating a larger revenue.

As the trailer starts there’s a diegetic sound of thunder then the sound of rain, this miserable and scary whether could mirror the mood of the protagonist, antagonist or plot. After this the main non-diegetic music starts ,the background of the music is slow paced and low pitched but with a faced paced beating sound which seems to represent the ticking of time; this will give the audience the impression that the trailer is building up to something. The music then changes as the 'new land' is revealed, this music is a lot slower than the old music, this has been done because its accompanied by diegetic sound. The music again changes as the protagonist is dumped on mainstream Earth. This music has a sense of rock music which is complimented with snappy fast paced editing; this gives the audience a better idea of the plot without giving too much away. The title appears in a bold metallic font stating 'This May'. After the name of the film is revealed there’s a very memorable shot of Thor jumping towards the screen giving a 3D effect which is then indicated in title after. This and the two very famous actors and actress’, Chris Hemsworth and Natalie Portman, are unique selling points.