Jennifer Laurence ,the main character in The Hunger games, is dressed in a costume from the film rather than wearing her own clothes , this makes it clear that they are advertising the film rather than her as an actress. Jennifer is wearing a black rain jacket which connotes adventure , one of the main aspects of the storyline. Jennifer s character subverts stereotypes of girls , especially in this genre of film , by wearing a very masculine black costume this suggests that she rebels from acting like a traditional female. she also subverts stereotypes by having dark hair typically female characters are portrayed as blonde and ditsy. Apart from the costume its clear that she takes part in the adventure side of the film which is also suggested by the sensible choice of hair do, a plait. Although her eyes are facing towards us it actually looks like she is looking into the distance or thinking about something. The main photo is slap bang in the middle of the cover which makes in the main vocal point. Having the medium shot of her means that the audience are able to see most of her costume and work out what type of character she is. This is also useful because anchorage text , puffs and sell lines normally take up quite a lot of the room and with a close-up shot a lot of the main aspect will be covered. The way she is standing side on makes it look like she is about to go somewhere , this creates an enigma for the audience.
The flames in the background connote danger and anger this suggests that these are the main themes of the storyline. These are stereotypes which normally come with science-fiction adventure movies. Although its not very clear there is a bird in the flames this connotes peace , bravery and freedom.
The film title is in a very simple bold font , apart from the magazine name this text stands out the most, this is due to the position of the text , in the middle of the magazine. Simple fonts normally stand out more that a detailed , delicate and fancy font because they are bolder , larger and easier to read. Having the title in white means it stand out because her costume and background are very dark. Under the title of the film is anchorage text, having this text smaller than the title means it doesn't take attention away from the main information. This text gives us a hint into what the magazine contains which will make people want to buy it. To the right of the photo they have used alliteration to describe the film this is eye catching and is a great way of giving hint about the film without giving anything away, this and a lot of puffs and other text is in yellow this has been done as it goes with the colour used in the background and stands out.
Although the main point of this front cover is to advertise The Hunger Games they're unique selling point is that they are discussing other films in that issue , this brings a broader audience because they have chosen different genre film which bring in female , male , young and old readers. The puff that goes across the bottom of the cover shows that the audience are able to use their phones to ' make the pages come alive.' this is a unique selling point and a new and fun way of getting the readers to interact with the magazine. Also in this puff the use of photo's means that text is not needed therefore its easier for the readers when seeing the cover from a distance this also means that readers will have to buy the magazine if they want to know about these new films. In the circle puff on the left hand side it says you 'need to see' this gives the audience the impression that what is inside the magazine is very special and exclusive.
No comments:
Post a Comment