James Bond SkyFall Film Poster

Font

The font used for the title of the movie very simple and plain , again this shows the sophistication and class of the movie. However the font has a slight distressed looked also providing the audience with an idea of the storyline which continues throughout all the James Bond films. The “007” which is in a different font and colour stands out which is the only thing which suggests that this movie poster is for the new James Bond movie.
Setting
Behind Daniel Craig the city of London is in the background, being one of the most well known cities in the world helps bring in a wide audience from around the globe. It also well known that the Americans ,one of the largest audiences, are very big fans of the British life style and London.
Props
The car which Daniel Craig is leaning on is the very traditional Austin Martin , this shows the heritage of the movies helping to bring audience from all ages. Although the poster is in black and white you can faintly tell that the car is silver which shows the sophistication of the movie and the main character.
In the hand of Daniel Craig is a gun which has been shown in a very subtle way , showing that the film is in the action genre. Although they are clearly trying to get people to focus on the unique selling point the location and Actor.
Colour
The whole poster is in black and white which shows the heritage of the James Bond series but also suggests the mood of the film, the struggles , death and misery. Although there is a slight glimpse of silver on the car and font which shows the fortune of the character and the business he is in.
The dim cloudy setting also in black and white may reflect the story line but is stereo-typical of London weather.     

 Institutional information

The institution information has traditionally been put at the bottom of the poster in very small writing , this is done so its not the vocal point of the poster but is also readable to show recognition to the crew.