On the poster there is only one main
vocal point , the large photo of the man. This indicates that he is the main
character and the most significant part of the film. He seems to be running the
in the photo which suggests that he is running away from someone or something.
The clothes he is wearing make him seem vulnerable due to the dirty looking
shirt and plain trousers
The white background makes the photo
stand out even more and the contrast between his skin colour and white
background suggests that his skin colour is important to his role in the film. Due to brightness of the background
it looks as if a light is shining on him also suggesting that he is the main
character.
The name of the film is in a very fine
and delicate font and isn't made to stand out too much. The font looks very old
fashioned looking which suggest that the story is based in the past. The ’12’
is in a different font and colour , this has been done to stand out against the
dull background. The names of the cast and crew are in very little writing so
the main vocal point is still the photo. However these names have been put on
the poster because they are unique selling points as the cast is made up of a
lot if very famous actors including Benedict Cumber batch and Brad Pitt. In very
small writing underneath the title is stated that the film is based on the true
story of Solomon Northup – knowing it’s a true story will draw people in
because people will have more sympathy for the characters knowing that real
people have gone through this. Over the past 5 years or so films based on
slavery and racism have become very popular this means that this genre of film
is a unique selling point.
The genre is conveyed through the use of
the font ,title and the characters costume. The old fashioned clothing and font
show that it’s a period drama but also the name of the film also suggest the
time in which the film was set due to the word used ‘Slave’ which isn't
normally discussed in modern age.
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